These simple website tips are designed to help your business get found faster on Google, increase your placement in the result pages, and of course, help your customers! Here are my website tips to help your business get better search engine rankings on Google:
Google is in the business of helping people find things. So if you want Google to promote you to their website visitors, you need to help Google understand that people can find exactly what they’re looking for on your website, especially on your homepage.
Creating sincere, effective content has another great affect. It attracts other website owners to link to your website, and helps Google understand that your website has value within the eco system of the Internet. Be careful though, while the number of websites linking to you matters, don’t be fooled into buying backlinks, or wasting your energy pursuing link farms.
One of the beautiful things about the web is that you can host multiple websites easily, and that allows you to create specialized micro sites for each area of your business. For example, I promote website design here on thisismyurl.com, but my local photography on photosniagara.com, and my teaching services on localtrainingsolutions.com.
When I’m teaching website development to new students, one of the first things that I attempt to drive home is that Google, and most website search engines, are accessibly friendly, and they want to encourage websites to be accessible to all users. Additionally, Google uses a powerful piece of software, called a spider, to crawl the World Wide Web and read your website content. Remember that the spider is blind, so focus your content on ensuring the visually impaired can read your website.
I’ve read thousands of website tips over the years that focus on tricking search engine robots into visiting your website but search engine optimization isn’t about search engines at all, it’s about ensuring that your customers, both new and old, can find exactly what they’re looking for quickly and easily on your website.
If you want to learn more about encouraging Google to love your website, consider going to the source directly! Google publishes great knowledge based articles on building a great relationship, here are a few of my favourite search engine optimization articles from Google:
Last but not least, a shameless self promotion … if you need help building a great small business website, or finding amazing website hosting with a company like Bluehost or WPEngine, please don’t hesitate to contact me! I also build powerful website, so if you need a great site, get a free website quote!