Write for your audience, not search engines

Search engines want high quality, natural content and they’re likely to penalize you if they feel that you’re trying to take advantage of their algorithms.

When you’re writing content, focus on writing content for your audience, not the robots. A good website doesn’t need to change how they write to improve their search engine rankings, they simply need to remember to optimize their titles and content to make the most of what visitors are looking for.

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