25 WordPress Tips, Tricks, and Ideas for 2018

General WordPress Tips, Tricks, and Ideas

Speed Up Your Blog

There are two things modern web surfers will wait for, their online bank statement and their online credit card statement. If you’re not a bank, stop making people wait for things. Anecdotally I can prove this to you. When I worked as the head geek for a university we had a device that could throttle (limit) the speed of the Internet by the website. That means that I could choose to retard the speed of a website and that’s exactly what we did to a major social media site. Instead of blocking from our users, we simply made it unbearably slow. Instead of reading status updates, staff returned to work.

If your website is slow, people will not read it. Worse, Google will not read it.

WordPress Tips, Tricks, and Ideas

Optimize Your Posts

There is a point where blogger becomes a geek and that’s on this item. Your blog is only as popular as you make it and all the great content in the world won’t help you if you’re too hard to find. Keep that in mind when you write, you need to learn just enough about search engine optimization to be dangerous.

What do you need to know?

Things you can’t see matter. Title tags, meta tags, deep linking are all key to building traffic
Things you can see matter, just not the way you think. Headers, bold text, lists all mean something to search engines

Using WordPress for Improved Search Engine Optimization

Creating effective content in WordPress deserves an entire tutorial on its own, but while you’re here, remember that WordPress is a great tool for creating small business websites, community group websites, and powerful promotional tools for restaurants but … it all comes down to content.

Create a Simple Blog for your Website

If you don’t have the type of website that needs regular updates, adding a simple blog to your website will allow your site to always have fresh content without needing to make major changes on an ongoing basis.

How often you need to publish is based entirely on your industry, but I recommend starting with a regular publishing schedule of twice a week and adjusting your schedule as you see traffic grow.

Optimize Your Posts

There is a point where blogger becomes a geek and that’s on this item. Your blog is only as popular as you make it and all the great content in the world won’t help you if you’re too hard to find. Keep that in mind when you write, you need to learn just enough about search engine optimization to be dangerous.

What do you need to know?

Things you can’t see matter. Title tags, meta tags, deep linking are all key to building traffic
Things you can see matter, just not the way you think. Headers, bold text, lists all mean something to search engines

Optimization WordPress Tips, Tricks, and Ideas

Separate Your Page and Article Title

A web page is made up of multiple parts, and while the post title and page title are often very similar, you should approach each differently.

A page title (what appears at the top of the browser window) is what is indexed by search engines and displays to users when they attempt to save a page.

A post title (what appears on the page itself) is what is read by visitors to your website and is interpreted as content by search engine spiders.

Speed Up Your Blog

There are two things modern web surfers will wait for, their online bank statement and their online credit card statement. If you’re not a bank, stop making people wait for things. Anecdotally I can prove this to you. When I worked as the head geek for a university we had a device that could throttle (limit) the speed of the Internet by the website. That means that I could choose to retard the speed of a website and that’s exactly what we did to a major social media site. Instead of blocking from our users, we simply made it unbearably slow. Instead of reading status updates, staff returned to work.

If your website is slow, people will not read it. Worse, Google will not read it.

What’s the fastest way to get indexed by Google?

If you have a brand new website that you want to be indexed, you can submit it through the regular submission forms but that’ll take weeks.

The fastest way to get search engines to index your website is to get a link for an existing, highly ranked website. Talk to your web designer about posting a feature article on their site, or linking through local business associations.

Learn to Write

This may seem counterintuitive as a photographer marketing tip but if you’re going to be a successful online photographer, you’d better get used to writing great content. You’re going to have to learn to write a little marketing speak for everything from naming your files before you upload them, to creating SEO friendly content for your blog and social posts .. short answer, you’ll need to write.

Remember Your Mobile Audience

Over half of the traffic to a restaurant traffic comes from mobile devices and it makes perfect sense. I can’t tell you how often I’ve been out on the road and look for a place to grab a bite rather than pull into a fast food giant.

Make sure your website is mobile friendly! Google Search Console has a free mobile website tester and a ton of other great features to help you ensure your website is as mobile-friendly as possible.

Google Ads also offers you the ability to specifically target mobile users, so if you want to target people searching for food while they’re on the road, remember to do broad keyword matches for all mobile users close to your business!

Make your Website Load Quickly

If your site doesn’t load quickly, people will find the information somewhere else. Be sure your website is hosted properly and double check your website security to guarantee your customers are safe!

The store is too hard to navigate.

People can come from all over the world but if the store is too hard to use, they will leave.

Design WordPress Tips, Tricks, and Ideas

Build a Simple Website

Photographer websites can be pretty straightforward, you’ll want a great contact page with your critical details and an about page but the majority of your website is all about your portfolio. If you choose to sell content, you can build an online store or sell memberships for users to access exclusive content.

If you’re not going to have your own website, at least use a great photography portfolio site like 500px to offer users a comprehensive website experience, and don’t forget to put links to a newsletter and contact form!

Learn to Write

This may seem counterintuitive as a photographer marketing tip but if you’re going to be a successful online photographer, you’d better get used to writing great content. You’re going to have to learn to write a little marketing speak for everything from naming your files before you upload them, to creating SEO friendly content for your blog and social posts .. short answer, you’ll need to write.

Remember Your Mobile Audience

Over half of the traffic to a restaurant traffic comes from mobile devices and it makes perfect sense. I can’t tell you how often I’ve been out on the road and look for a place to grab a bite rather than pull into a fast food giant.

Make sure your website is mobile friendly! Google Search Console has a free mobile website tester and a ton of other great features to help you ensure your website is as mobile-friendly as possible.

Google Ads also offers you the ability to specifically target mobile users, so if you want to target people searching for food while they’re on the road, remember to do broad keyword matches for all mobile users close to your business!

Have a Great Website

It’s going to come as a complete shock that a website designer is telling you to have a great website, but as a small restaurant, you really need one. Maintaining a website is a lot of work, but trust me when I say the impact on your marketing budget will be positive in a very short time because websites drive your organic search results in Google.

A better website means less money spent on pay per click advertising.

When it comes to a restaurant website, be sure to have a few key features:

  • your address and hours of operation;
  • an easy to read online menu;
  • special dietary restrictions (vegan, halal, vegetarian, gluten-free);
  • your social media channels;

More complex restaurant websites can also include a section for job postings and local community news, staff photos, social media reshares and upcoming events.

Great Navigation

What use is a website without great navigation? A visitor should be able to quickly find the page(s) they’re looking for as such, navigation elements should be grouped and logical. Planning a website is all about making sure your navigation is laid out perfect for your visitors.

Have a Great Design!

A great website does not need to be flashy, but the content must be readable. Keep busy patterns and background images off your site, simple white is always your best bet.

Remember Your Audience

Focus your website on people who might come to visit, place articles or information that they will care about in easy to find locations. Know how you’re going to make money with your website and focus your planning around your customers!

Make your Website Load Quickly

If your site doesn’t load quickly, people will find the information somewhere else. Be sure your website is hosted properly and double check your website security to guarantee your customers are safe!

The store is too hard to navigate.

People can come from all over the world but if the store is too hard to use, they will leave.

Domain WordPress Tips, Tricks, and Ideas

Brand Your Business with a Great Domain Name

Take the time to register a great domain name for your business and do your best to get the same, or similar social media handles for your business. It’ll help people find you online and keep your business consistent across multiple websites.

How to Pick a Great Domain Name

When it comes to selecting your domain name, there are some helpful domain name marketing tips I can share with you, so right off the bat, keep these ten tips in mind when picking your domain name:

  1. Make it easy to type your domain name.
  2. Keep it as short as possible.
  3. Use keywords to help your customers find you.
  4. Avoid numbers and hyphens.
  5. Make sure your domain isn’t used by a similar business already.
  6. If your business is local, use your location.
  7. Pick a memorable domain name.
  8. Use a .com whenever you can.
  9. Try to get a domain with matching social media handles.
  10. Don’t use trademarks.

Using Domain Names Offline

Domain name marketing isn’t really about online marketing since most of the time your target audience won’t ever see (or notice) your domain name. What domain name marketing is really about then, is how you market your website offline.

Select a domain name that looks great on your business card, a billboard, and as part of your traditional advertising. For example, thisismyurl.com is a general domain but easily added to my business card and effective when listing my email address info@thisismyurl.com.

Remember once you own a great domain name, to update your business letterhead and offline marketing from business cards to brochures to include your new domain name!

Pay for a longer domain registration.

Here’s one of my more simple domain name marketing tips that people often ignore but when you register your domain name, take a few moments and register it for 2-5 years instead of just 1. There’s debate if it’ll affect SEO but there’s no reason to risk it, after all, reputable businesses wouldn’t plan to have the domain for just a year, right?

Use domains for special events.

If can be tough to market in a competitive market, but you have so many options when it comes to domain name marketing. Consider using a custom one-time domain name to drive traffic to your website. That way, you can track it with Google Analytics and see the results in your Search Console.

Private domain registration could be spam.

While there’s nothing wrong with using private registration services to hide your domain name ownership identity, keep in mind that it could be interpreted as questionable by search engine spiders.

Before I hide the domain registrar details for a client, I ask myself if there’s really a good reason and generally (since they want people to find them online), the answer is no.

Register your domain name yourself.

This is a hard lesson for small business owners to learn but if you don’t register your own domain name, you’re at the mercy of the person (or company) who’s registered it for you. In my 20 years building websites, I can’t tell you how many times I’ve gone to take over a project only to discover a less reputable web developer won’t hand over the domain name.

If you’re having trouble picking a domain name for your business, don’t panic you’re not the first person to find themselves frustrated trying to find the perfect domain name. You can always look at these domain name generators to help you find the perfect combination of words for your business and remember if you pick more than one you can always redirect traffic to your web host as part of your domain name registration.

Stop slitting your domain!

I’ll accept that to the general public there is little (or no) difference between www.thisismyurl.com and thisismyurl.com but to search engines, those are two very different web domains.

On a technical level, the first is your domain (thisismyurl.com) and the second is a subdomain (www.) but it’s a completely different website according to Google and has to be treated as such.

WordPress Tips, Tricks, and Ideas Checklist

Have you completed each of these ideas? You can print this page off and use it as your WordPress ideas checklist.