At the core of WordPress is a powerful, open-source, community driven website Content Management System, capable of allowing entry level users to input data into a website, and displaying that information to the public via a website.
WordPress allows users to quickly update and maintain content, from basic sales materials and details about the company, to complex online stores, product details, and even newsletters or event calendars. At it’s core, WordPress has three key components, each with their own role in the role of a website.
A WordPress theme, or how it looks, is the first and often most important part of a website for small business. The theme consists of how information appears to your clients, and includes features such as your branding, marketing, and the visual aspects of your website, including:
Since the theme of your website controls how information is displayed to your audience, it’s also the area where we focus on ensuring your website is optimized for search engines, as well as the visually impaired.
WordPress plugins, the logic of your website, are often added from the official repository or custom created to your business. These plugins work independent of the design of your website and add functionality to your online marketing. Examples of common plugins include:
Plugins are designed to add enhancements to your website, and increase the experience of your visitors.
Finally, the content of your website which is unique in the website experience as it’s most often created entirely by the client, or writers dedicated to ensuring the client content is optimized for sales and marketing.
Website content is created and input into the CMS using a web based administration client, similar to Facebook. With the CMS, website owners are able to manage a number of vital details about their website including:
With WordPress as a Content Management System, you’re in full control of your website.
If updating your website, with fresh content and software updates, isn’t your idea of fun, let us to it for you! We specialize in ensuring our client websites are always up-to-date, running the latest WordPress software, and complete with fresh content to drive organic traffic.