Search engine optimization (SEO) isn’t a magic bullet, or a one time thing. All of the websites we build are designed to encompass the best practices possible for search engine optimization from social media cards for Twitter and Facebook, to Google’s expected schema, sitemaps, XML feeds, favicons, SSL certificates, and hosting.
SEO is a complex, and powerful tool for creating local organic traffic to your website, and as unique as your individual website needs.
What is Search Engine Optimization?
In it’s simplest form, Search Engine Optimization is the process of following Google’s rules for optimization a website. The good news is, these rules are actually easy to follow, and the great news is? Very few small business websites follow them which means that by simply following the recommendations of the world’s largest search engine, your business can place higher in the search engine result pages.
Some basic steps that we ensure all of our small business websites include:
- We help visitors find the information they’re looking for through sitemaps, website planning, responsive design, and effective navigation.
- Our websites are designed to make the most of meta data, not just outdated meta tags, but also Facebook and Twitter cards, Google preferred schema, and localization data to help get your website optimized for local search results.
- Prominently displayed local contact information including Name, Address, and Phone numbers, as well as links to your Google My Places, social media, and map details;
- We ensure your website is accessible across multiple platforms and devices, as well as for the visually impaired.
Using WordPress for Small Business Search Engine Optimization
As part of your website, we include a WordPress powered blog to ensure your content is always updated and manageable, with special features for events and news items, employment opportunities in your organization, marketing details (such as specials and partners), menu items, and sales items.
Of course, each of these blog items are properly tagged with Google’s schema architecture and rich content to ensure you have the best chances possible to appear on the search engine pages with optimized content.