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Google+ is a powerful social media platform that provides businesses with a great opportunity to reach new customers, interact with current ones, and gain new insights into their industry. Here is a list of how and why a business would want to use Google+ to build their business:
1. Improve your SEO: Google+ can help to improve your website’s search engine optimization (SEO) by providing a platform for sharing content and engaging with customers. As you post and share content, it will help to boost your website’s rankings in search engine results pages.
2. Increase your reach: With Google+ you can connect with a large, global audience and reach new customers. You can use the platform to share content, promote products and services, and interact with customers.
3. Establish your brand: Google+ allows you to create a branded profile and customize it with a profile picture, cover photo, and description. You can use the platform to establish your brand and differentiate yourself from competitors.
4. Target ads: Google+ provides businesses with the opportunity to target ads to users based on their interests, location, and more. This can help you to maximize your ad spend and reach the right customers.
5. Monitor conversations: Google+ allows you to monitor conversations about your brand and industry, which can help you to gain insights into customer opinions and preferences. This information can then be used to improve your products and services.
6. Improve customer service: Google+ provides an effective platform for providing customer service. You can use the platform to respond to customer inquiries and complaints quickly and efficiently.
Google+ is a great tool for businesses of all sizes to build their brand and reach new customers. By taking advantage of the platform’s features, you can establish your brand, target ads, monitor conversations, and more.