Use IFTTT to send an email when your competition shares on Tumblr.
Following your competition on social media is a great way to keep up to date with what they’re up to, as well as what sales and marketing programs they’re engaging in.
On Tumblr, you can (and should) easily follow your competition, but why not add an email trigger in IFTTT so you don’t miss important updates from them?
Log into your IFTTT account and select Tumblr from the Services panel, then create a new Trigger for when a post is created on your competition’s blog. Then, all you need to do is select the Email service when asked what to do and forward it to yourself to receive notifications.
You can also do this for important clients and industry associations that are active on Tumblr, or just about anywhere else!