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Set up your newsletters to use link tracking in MailChimp to track order details for the MailChimp reporting tools.

Setting up e-Commerce link tracking in MailChimp is a great way for businesses to gain valuable insights into their customers’ purchasing habits and preferences. By tracking the links clicked in emails, businesses can gain a better understanding of which products or services their customers are interested in and which emails result in sales.

The first step to setting up e-commerce link tracking in MailChimp is to ensure that you have the right integration setup. If you are using a shopping cart, such as Shopify, you will need to connect it to your MailChimp account. This can be done easily by logging into your MailChimp account and selecting the Integrations tab. From there, you can select the type of integration you need and follow the instructions to connect the two accounts.

Once your integration is setup, you can begin to track the links in your emails. To do this, you will need to create a UTM parameter for each link in your email. This parameter will tell MailChimp where the link was clicked, and which product or service the customer is interested in. You can also use UTM parameters to track the email’s performance, such as how many people opened the email or how many people clicked the link.

Once you have setup your integration and UTM parameters, you can begin to track the links in your emails. This can provide valuable insights into which products or services are most popular with your customers and which emails result in sales. This information can be used to improve the performance of your campaigns and increase sales.

Overall, setting up e-Commerce link tracking in MailChimp is a great way for businesses to gain valuable insights into their customers’ purchasing habits and preferences. It can also be used to improve the performance of their campaigns and increase sales.