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If you want to make the most of Google Analytics, set a little time aside to update your UTM strategy for the next 90 days.

As a business owner, it is essential to understand how to update your analytics UTM code strategy for the quarter. This will help you track the success of your marketing campaigns and ensure that you are making the most of your marketing efforts.

A UTM code, or Urchin Tracking Module code, is a piece of code that you place on links in emails, on your website, or on  social media posts. This code allows you to track the performance of your campaigns and measure their success. By updating your analytics UTM code strategy for the quarter, you can track the success of your campaigns and ensure that you are getting the most out of your marketing efforts.

The first step in updating your analytics UTM code strategy for the quarter is to review your current analytics UTM codes. Analyze the performance of the codes you are currently using and determine if they are still effective. If you find that they are no longer effective, it is time to make some changes.

Once you have reviewed your current codes, you should create new codes that are more effective. This could include changing the code structure, updating the parameters, or creating new codes. You should also consider creating multiple versions of the code to track different campaigns or different parts of a campaign.

Next, you should review the performance of your new codes. This should be done regularly throughout the quarter to ensure that the codes are working as expected and that you are getting the most out of your campaigns.

Finally, you should update your analytics UTM code strategy for the quarter based on the performance of the new codes. This could include changing the code structure, updating the parameters, or creating new codes. It is important to make sure that you are consistently tracking the performance of your campaigns and making the necessary changes to ensure that you are getting the most out of your marketing efforts.

By updating your analytics UTM code strategy for the quarter, you can ensure that you are getting the most out of your marketing efforts. This will help you track the success of your campaigns and ensure that you are making the most of your marketing efforts.