Update your Analytics UTM code strategy for the quarter.

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Christopher Ross

Update your Analytics UTM code strategy for the quarter.

If you want to make the most of Google Analytics, set a little time aside to update your UTM strategy for the next 90 days to see where your time (and money) is being spent well, and where it’s being wasted.

Remember to define the three key areas of your UTM code, just as I’ve done (http://www.thisismyurl.com/?utm_source=[site]&utm_medium=[postid]-[ideaid]&utm_campaign=[slug]) to maximize my understanding of website traffic!

Budget for this task.
Free

Time to complete.
Minutes (30 minutes to an hour)

How often should you do this?
Quarterly

Difficulty level.
Light Technology Skills

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