People love unboxing videos! People love them so next time you’re getting a big order delivered, do a live broadcast and give away swag.
If you’re looking to add a bit of excitement to your ecommerce business, a video unboxing of your new arrivals is a great way to do it. Unboxing videos are a type of content marketing that involves recording the process of unpacking a product, usually for the first time, to provide viewers with a sense of anticipation and excitement. They’re popular with customers and provide a great opportunity to showcase your products in action. Here’s why your business should create a video unboxing of its new arrivals, and how to do it.
Why should your business create a video unboxing?
A video unboxing of your new arrivals is a great way to engage customers and to showcase the features and benefits of your products. The unboxing experience can help create an emotional connection with your customers and make them feel connected to your brand. Unboxing videos are also an effective way to demonstrate the quality of your products, as viewers get to see the product up close and in detail. Additionally, unboxing videos can be used to create a sense of anticipation and excitement for future new arrivals.
How to create a video unboxing
Creating a video unboxing of your new arrivals is relatively straightforward. Here are the steps you need to take:
1. Gather your materials: First, you will need to gather the materials you need to create the video. This includes your new product, the packaging, and any props or equipment you might need (e.g. a camera or tripod).
2. Choose a location: Choose an appropriate location to shoot the unboxing. This could be in your store, warehouse, or home. Make sure the location is well-lit and free of any distractions.
3. Set up the shot: Set up the camera and any other equipment you need. Make sure everything is in focus and the lighting is good.
4. Shoot the unboxing: Now it’s time to shoot the unboxing. Start by introducing the product and explaining why the customer should be excited about it. As you unbox the product, provide a commentary on the features and benefits.
5. Edit the video: Once you’ve finished shooting, you’ll need to edit the video to make it look professional. This includes adding music, transitions, and any special effects.
6. Post the video: Once the video is ready, you can post it on your website or social media channels.
Creating a video unboxing of your new arrivals is a great way to engage customers and to showcase the features and benefits of your products. With a bit of planning and effort, you can create an exciting and engaging unboxing experience that will draw customers in and make them feel connected to your brand.