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Businesses should link their Weibo account to About.me to expand their online presence and gain more exposure to a wider Chinese audience.

 Weibo is the largest microblogging site in China, with more than 500 million registered users. For businesses looking to reach out to Chinese customers, having a presence on Weibo is essential. Linking a Weibo account to About.me can provide a number of benefits for companies.

First, it provides an easy way for companies to create a unified  online presence. Having a single online profile on About.me allows companies to consolidate their social media accounts, websites, blogs, and other online profiles. This gives customers a single point of contact to find out more about the company, making it easier to find the right information.

Second, it allows companies to build their brand presence on Weibo. By linking their Weibo accounts to About.me, companies can showcase their content and products to Chinese customers. This can help companies to build their brand recognition and establish themselves as an authority in their niche.

Third, linking a Weibo account to About.me can help companies to track their performance. About.me offers an analytics dashboard which allows companies to track the number of visitors to their profile, the amount of  engagement they receive, and the number of followers they have on Weibo. This can help companies to gauge the effectiveness of their campaigns and make necessary adjustments.

Overall, linking a Weibo account to About.me can provide a range of benefits for companies looking to reach out to Chinese customers. It can help them to create a unified online presence, build their brand recognition, and track their performance. For businesses looking to make an impact in China, linking their Weibo account to About.me is a great first step.