We want to make the most of the marketing tools available, so take a look and be sure that your MailChimp list is linked to your Google Analytics.
If you’re a business looking to use email marketing to boost your bottom line, then you’ve probably heard of MailChimp. MailChimp is an email marketing platform that allows you to create and manage professional, automated email campaigns. And if you want to make sure your emails are effective, you’ll also want to use Google Analytics. Google Analytics is a powerful tool that allows you to track and analyze the success of your campaigns.
Integrating MailChimp and Google Analytics can help you get the most out of your email campaigns. Here’s how to do it:
1. Log into your MailChimp account.
2. Select Account from the top menu and then select Integrations.
3. Scroll down to the Google Analytics section and click Connect.
4. Enter your Google Analytics tracking ID and click Connect.
5. Select the list you want to track and click Save.
6. You’ll now be able to track your MailChimp campaigns in your Google Analytics account.
So why should you integrate MailChimp and Google Analytics? By doing so, you’ll be able to track key metrics such as open rate, click-through rate, and conversion rate. This will help you understand which emails are successful and which are not. You can then use this data to optimize your email campaigns and increase your ROI.
In addition, you can use Google Analytics to track the performance of each individual email campaign. This will help you identify which campaigns are performing well and which need to be improved.
Integrating MailChimp and Google Analytics is a great way to make sure your email campaigns are successful. With the right data, you can optimize your campaigns and increase your ROI.