Introduce yourself on Tumblr
Tumblr users are very community-oriented, so to market to people on Tumblr you need to focus on sharing great personal content and connecting with them.
You can start off right by creating a post that shares a little about yourself and your company, but also focus on being lighter than on some of the other platforms.
Here are a few things to remember about your audience on Tumblr:
Dedicated Tumblr users are a little younger than users on other platforms, and they tend to share more entertainment than serious content. Posts for Tumblr should be fun, light, and even a little sarcastic.
Tumblr fans are well … fans. It’s a great place to coat-tail on another successful brands by sharing authentically entertaining photos of you and your team participating in pop culture moments, but be careful; faking it will result in your brand being torn apart for trying to take advantage of the audience.
Remember Tumblr is a home of misfit toys. The people who use Tumblr regularly often don’t feel like they fit in with Twitter and Facebook. The community is very protective and looking for authentic communities they can participate in or support. Charity programs your business supports are a great initiative to share on Tumblr.
Tumblr, like Reddit, is the wild west of the Internet. Anything goes on this social blogging platform, so don’t be surprised if you come across some Not Safe for Work (NSFW) content right in the middle of other awesome content.
Even Tumblr has cool kids. Like every social platform out there, Tumblr has popular users who can help share and reblog your content within the community. It’s worth discovering who they are in your community and following them to help you understand how to build your Tumblr blog and influence your consumers.