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Search Console is a free service by Google, it helps to track your website’s visitors as well as offering a portal to the overall health of your website from Google’s perspective.

Installing and verifying Google Search Console is an important step for any business looking to make sure their website is found and indexed by Google. By setting up and verifying your website in Search Console, you can get access to valuable data to help you monitor and maintain your website’s visibility and performance in Google search results.

Here are the steps to setting up and verifying Google Search Console:

1. Create a Google Account: In order to use Search Console, you will first need to create a Google Account. Go to the Google Account sign-up page and enter the necessary information.

2. Add Your Website URL: Once you’ve created your Google Account, you can add your website URL to Search Console. First, go to the Search Console homepage and click Add Property. Enter the full URL of your website and click Add.

3. Verify Your Website: After adding your website URL to Search Console, you will need to verify that you are the owner of the website. You can do this by selecting one of the verification methods Search Console offers. Common methods include using an HTML file, adding a meta tag to your home page, or using your domain name provider.

4. Submit Your Sitemap: After verifying your website, you will need to submit a sitemap to Search Console. This will help Google discover your website’s content and index it in search. You can generate a sitemap in a few simple steps and then upload it to Search Console.

By setting up and verifying your website in Google Search Console, you can gain valuable insights into how your website is performing in Google search results. This includes data on search impressions, clicks, and ranking positions. You can also access important tools for monitoring your website’s performance, such as the URL Inspection tool and the Mobile Usability report. Additionally, you can use Search Console to submit your website to Google for indexing and to troubleshoot any issues that may arise.

In summary, setting up and verifying your website in Google Search Console is a must for any business looking to increase visibility in Google search results. It not only provides valuable insights into your website’s performance, but also gives you access to important tools for monitoring and troubleshooting.