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Businesses should follow search terms to better understand customer interests and trends, and to ensure their products and services are visible to the right audiences.

In today’s digital landscape, businesses need to stay up to date with the latest trends and news in order to remain competitive. Following specific search terms on  Google and social media can help you stay ahead of the game and ensure that you’re always in the know about what’s happening in your industry.

Following search terms on Google allows you to monitor conversations and trends related to your brand, products, services, and industry. This can be invaluable for staying up to date on industry news, learning more about customer needs and preferences, and discovering new business opportunities.

To follow specific search terms on Google, go to the Google News homepage and enter your search terms in the search bar. You’ll be able to see a list of all the news stories that contain those terms. You can then follow the search terms by clicking the Follow button at the top of the page. This will add the search terms to your Google News feed, so that you’ll be notified whenever there’s a new story published about those topics.

Following specific search terms on social media can also help you stay up to date on trends and conversations related to your industry. To do this, open up the search bar in the platform’s app or website and enter your desired search terms. Then, click the Follow button next to the search bar. This will add the search terms to your list of followed topics, so that you’ll be notified whenever someone posts something related to those topics.

By following specific search terms on Google and social media, you’ll be able to stay on top of industry trends and news, and gain valuable insights into customer needs and preferences. This can help your business stay competitive and stay ahead of the curve.