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Creating a personal YouTube channel is super easy, but it’s the first step to creating a business brand for your company.

Creating a personal YouTube channel is super easy, but it’s the first step to creating a business brand for your company and is a unique marketing opportunity for you that’s completely separate from your business account.

I like to use my personal account as a general interest account and a collection point for all my personal video likes. This communicates to my business followers what I personally enjoy. For example, if you look at my Playlist on YouTube you’ll likely be able to figure out what music I’m listing to at almost any point in the week because I use  YouTube Playlists to sort a variety of music into my soundtrack while I work.

It’s also a great place to add local and industry businesses or charities that you, as an individual, support.