Unlock the Power of Visual Marketing: How to Set Up a Business Account on Pinterest

Creating a business account on Pinterest is an essential step for businesses looking to take advantage of the platform’s unique capabilities. With over 250 million monthly active users, Pinterest can be a powerful tool for businesses to reach potential customers and drive traffic to their website. Here are the steps for setting up a business account on Pinterest and the advantages that come with it.

Step 1: Visit Pinterest.com and click Sign Up. You’ll be prompted to either sign up with your email or with a Facebook or Google account.

Step 2: After creating your account, click on the Settings tab in the top right corner and then select Create a business account.

Step 3: You’ll be asked to provide your business name, website, type of business, and other information.

Step 4: Once your business account is created, you can start creating boards and adding pins.

Advantages of Having a Business Account on Pinterest

1. Access to Pinterest Analytics: Business accounts have access to Pinterest Analytics, which provides insights into the performance of your pins and boards.

2. Ads Manager: Business accounts can use Ads Manager to create and manage ads on Pinterest.

3. Rich Pins: Business accounts can add extra information to their pins, such as pricing, availability, and more.

4. Promoted Pins: Business accounts can create promoted pins, which are ads that will appear in search results and other places on Pinterest.

Creating a business account on Pinterest can be a great way for businesses to reach potential customers and drive website traffic. With the analytics, ads manager, rich pins, and promoted pins available to business accounts, businesses can take advantage of Pinterest’s unique capabilities to maximize their success.