Set aside a little time every few months to look at your website content and be sure it’s all up to date, accurate, and worth keeping.
If you want to ensure your website or social media channel is providing the best user experience it can, it’s important to clear out old, stale, useless, or terrible content that’s cluttering up your webpages or feeds. Not only will this help to keep your channels looking fresh, it will also help to boost the effectiveness of your other content. Here’s how and why you should be clearing out old, stale, useless, or terrible content.
Why Clear Out Old Content?
Old, stale, useless, or terrible content can make your website or social media channel look unprofessional, or give the impression that you’re not keeping up with the times. It can also have a negative impact on your SEO, as search engines are unlikely to rank content that’s outdated or irrelevant.
Plus, if you’re posting regularly, old content can start to get buried and forgotten about, which means it’s not doing any good for your visibility.
How to Clear Out Old Content
1. Conduct an Audit
The first step is to conduct an audit of the content on your website or social media channels. Take a look at everything you’ve posted in the past, and decide which content should be kept, which should be updated, and which should be deleted.
2. Update and Refresh
If you have content that’s still useful but needs to be updated or refreshed, now’s the time to do it. Make sure the information is still relevant and correct, and you could also consider sprucing up the design or adding in new visuals.
3. Delete Unwanted Content
Once you’ve identified the content that needs to be deleted, it’s time to get rid of it. If it’s a post on social media, you can simply delete it. If it’s on your website, you’ll need to delete the page or post.
4. Monitor and Optimize
Finally, it’s important to keep an eye on your content going forward. Make sure you’re regularly checking in on your website and social media channels, and deleting or refreshing any content that’s no longer relevant or useful.
By taking the time to clear out old, stale, useless, or terrible content, you can ensure your website and social media channels are always looking their best, and that your content marketing efforts are as effective as possible.