Search Engine Marketing (SEM) articles & archives.

Your YouTube Advanced settings have a lot of meaty options to verify before you worry about launching a successful channel on YouTube so be sure to verify each setting.

LinkedIn offers a Pay Per Click advertising tool similar to other popular social media websites, if your focus is on B2B sales.

We want to make the most of the marketing tools available, so take a look and be sure that your MailChimp list is linked to your Google Analytics.

You can see their reviews on Google Maps and other social tools to reach out to them and create a post quoting them.

Pinterest offers a full range of commercial advertising features and analytics to get your posts in front of an audience quickly.

Tumblr tags a big part of being successful on the social media tool, so be sure to take a little time and review your Google Analytics.

Tumblr may not be a social network you'd automatically think to use, but the microblogging platform is popular with young people and offers a free place to share your content with a new audience.

Use a handful of tools like Yandex, Bing and Google Search Console to test a variety of your pages for mobile devices.

Turbo pages move the HTML from your website to Yandex servers and optimized the code for mobile users, saving them time (and bandwidth) to download your pages.

Remember to check up on your structured data to ensure your site is meeting the lastest standards.

Be sure to give your robot.txt file a text today with the free analysis tool from Yandex.

Never heard of Yandex? With 10 million monthly users in the US each month it's well worth putting this site on your radar and setting up a free account.

Linking Google Adwords to your YouTube account will let you promote videos and buy ads on YouTube.

Encourage your followers to follow you across platforms by offering incentives.

Don't forget to add your Google Analytics code to your Tumblr blog so that you can track how well your efforts are paying off! 

Don't forget to use UTM Codes and Goals in your campaigns to properly track where your traffic is coming from, and if that traffic is turning into revenue for your business!

Setup Search Console and follow Google's steps to verify it's connected to your website.

If you want to make the most of Google Analytics, set a little time aside to update your UTM strategy for the next 90 days.

Take all those broken 404 Errors (page not found) in your Google Analytics and Search Console, and redirect them to related content.

Search Console is a free service by Google, it helps to track your website's visitors as well as offering a portal to the overall health of your website from Google's perspective.

If you've not already set up a Google Analytics account, take a few moments and set up a free account with Google.

Be sure to check your Google My Business page from time to time to verify the information is still current. 

Have you set up a news alert for each of your competitors on Google News?