Tumblr is popular with young people and you have a real chance to connect with your audience on the network – if you know how to navigate it successfully.
The microblogging platform has a language of its own and a community focused culture that differentiates it from other apps. Tumblr is a haven for many who don’t feel they fit in on the big behemoth social networking sites – Facebook, Twitter, Instagram, etc. Your audience will appreciate a laid back, even sarcastic sense of humour, and you can interact with them by responding to Asks or allowing them to submit a post.
Look to Trending Topics for ideas on what’s hot, and use hashtags to optimize your own posts (an important step to getting your content discovered).
There are a few keys to optimizing your Tumblr posts to make sure they get found, read and reblogged by your audience, including using hashtags and writing the occasional long-form post (surprisingly, long-form content catches eyeballs).
This task list will walk you through creating your account, setting up your theme, making your first post, building your pages, automating with hidden gem IFTTT to post content more efficiently, and much more.
If you want to add to these ideas to help others market their business, or add a task list yourself (you’ll get a sweet backlink to your website), contribute today.
Let’s get started!