Christopher Ross
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WordPress infrastructure for newsrooms, editorial teams, and media organizations.

Work in this area

Case study

Postmedia WordPress VIP Migration: Eleven Papers, One Parent Theme

In 2011–2012, when Postmedia moved its network of major Canadian daily newspapers onto WordPress, I was part of the team that built the platform — starting with the National Post as the flagship, then cascading to papers including the Calgary Herald, Montreal Gazette, Ottawa Citizen, Vancouver Sun, and seven more. This is the architecture behind that rollout, and what it meant to prove WordPress could carry a national daily at a moment when that was still contested.

See Work: Postmedia WordPress VIP Migration: Eleven Papers, One Parent Theme

Services

Fixed-price AI operations audits, implementations, and retainers for learning platforms and content organizations. Clients include Postmedia and the Government of Canada.

Publishing

Publishing includes practical guidance, clear next steps, and recommendations you can apply with confidence.

Project

DOSE.ca — bespoke entertainment property on the Postmedia VIP platform, 2011-2012

Bespoke WordPress VIP build for DOSE.ca, Postmedia's digital-native entertainment magazine. Built on a custom framework that sat on top of the Postmedia VIP infrastructure but did not use the chain's standardised daily-paper blog theme, with community-first content types and social-share affordances built into the editorial flow.

View Portfolio Piece: DOSE.ca — bespoke entertainment property on the Postmedia VIP platform, 2011-2012

Project

The StarPhoenix — Saskatoon child theme and iPad template on the Postmedia VIP platform, 2012

Per-paper theme and tablet template for The StarPhoenix on the shared Postmedia WordPress VIP blog platform — the multi-tenant theme system that ran the blog networks across every Postmedia daily in the country. One codebase, per-tenant configuration, one operational baseline for the central platform team to maintain.

View Portfolio Piece: The StarPhoenix — Saskatoon child theme and iPad template on the Postmedia VIP platform, 2012

Organizations in this area

Related work

Case study

Postmedia WordPress VIP Migration: Eleven Papers, One Parent Theme

In 2011–2012, when Postmedia moved its network of major Canadian daily newspapers onto WordPress, I was part of the team that built the platform — starting with the National Post as the flagship, then cascading to papers including the Calgary Herald, Montreal Gazette, Ottawa Citizen, Vancouver Sun, and seven more. This is the architecture behind that rollout, and what it meant to prove WordPress could carry a national daily at a moment when that was still contested.

See Work: Postmedia WordPress VIP Migration: Eleven Papers, One Parent Theme

Services

Fixed-price AI operations audits, implementations, and retainers for learning platforms and content organizations. Clients include Postmedia and the Government of Canada.