Building your online reputation with Social Media Marketing (SMM) is all about being active in the online community and connecting with people who love your business as much as you do.
There are hundreds of social media websites and just about as many uses for them for different businesses. Beyond the big two (Facebook and Twitter), hospitality businesses make plenty of use of Yelp! and Trip Advisor, while photographers benefit from 500px, Behance and Flickr. There’s LinkedIn, SlideShare, Vimeo, YouTube, Twitch, Reddit, Tumblr, and a hundred more for business owners to know and explore.
How do I know which social networks to promote you on?
In addition to the biggest networks in the world, many smaller social networks have a wonderful response rate for business. Here in the Niagara region of Canada for example, Kijiji is a popular classified website with a strong consumer response rate. A big part of my job is to know what social media platforms are best, for you.
Knowing which social media platforms are right for you involves building a solid long-term social media plan. In addition to planning your social media calendar, I also help you take the photos you’ll need, and share your news to create interest in your sales, your success, and even your job postings.
With my social media services, I can do all the work for you, teach your business how to make the most of social media, or coach you how to market yourself on social media.
Remember, social media marketing is about connecting with the community and building your relationships with individuals both in your local business community and your industry around the world.
It’s about making friends of your colleagues, creating relationships with your suppliers, being involved with your customers, and sharing your story with people who want to be stakeholders in the success of your business.
If you need help with your social marketing, talk to me and we can discuss how I can help your business be more social.