Buying ads online is called Seach Engine Marking (SEM), although I like to combine a variety of online advertising services under the same umbrella to include buying ads on popular social media websites such as Facebook and Twitter, Pinterest.
Buying online advertising builds a business faster.
Sharing content on social media (called Social Media Marketing) is wonderful for building a brand image, but it’s similar to sponsoring a little league team. Wonderful community involvement but it rarely results in direct sales.
Search Engine Optimization (SEO) is key to the long-term success of a business but takes months to realize results from even the most dedicated campaign. It’s vital for getting customers from popular search engines, but the work you do today is designed to pay off in six months.
Buying ads is about today.
With search engine advertising, we can create advertising campaigns narrowed into your specific location and insert an ad into the results when people search for your products, in your community.
Advertising works on a cost per click model, with each lead from the search engines costing you money and landing on the webpage of your choice for you to sell the visitor on your quality.
I offer clients an understanding of online advertising and help using the complex software that search engines use to report the progress of ads, as well as managing the data between those tools and reporting software to find the most results per dollar.
On other platforms, such as social networks, purchased advertising allows you to appeal directly to the interests of their customers and put your ad right on their social timeline to bring them to your business website.
By constantly reviewing, and refining a careful balance between various search engine marketing options, social media websites, and unique local or industry opportunities, I take the worry out of your advertising schedule and maximize your return.
Get started today and build your sales with online advertising.