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First, consider your goals. Are you looking for a workout to help you stay fit, or are you more interested in the relaxation and mindfulness that comes with yoga? Depending on your needs, different.

1. Establish a Presence: Establish a presence on Twitch by creating a channel and profile that showcases your business, products, services, and values. Make sure to include links to your website and other relevant social media accounts.

2. Create Engaging Content: Develop content that is engaging and relevant to your target audience. This could include live streams of product demonstrations, tutorials, Q&A sessions, interviews, and more.

3. Leverage Influencers: Reach out to influencers in your industry who have a large following on Twitch and collaborate with them to help spread the word about your business.

4. Promote Your Streams: Promote your Twitch streams through other social media channels to increase viewership and engagement.

5. Participate in Events: Participate in Twitch events such as TwitchCon to meet other streamers, gain exposure, and build relationships with potential customers.

6. Utilize Ads: Utilize Twitch’s advertising platform to reach out to potential customers and increase your reach.

7. Analyze and Optimize: Analyze your Twitch streams and optimize them to improve engagement and conversion rates. This could include adjusting the length of your streams, the content, and more.