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Targeting the right audience is essential for any business strategy. For example, if you are launching a product aimed at teenagers, you will need to understand the demographic and interests of that.

1. Identify the Target Audience: The first step in developing a business strategy using Scribd is to identify the target audience. Consider who the potential customers are and what types of content they are interested in.

2. Develop Content Strategy: Develop a content strategy that focuses on creating engaging and informative content that resonates with your target audience. Consider creating content such as whitepapers, e-books, case studies, webinars, and more.

3. Leverage Scribd’s Platform: Leverage Scribd’s platform to drive traffic to your website and increase engagement with your content. Promote your content on social media and use Scribd’s analytics to track engagement and measure success.

4. Create an Effective Lead Generation Strategy: Develop an effective lead generation strategy to capture leads and convert them into customers. Consider using Scribd’s built-in lead generation tools, such as forms and surveys, to capture leads and nurture them with automated emails.

5. Measure and Analyze: Monitor and analyze the performance of your content and lead generation strategies. Use the data to optimize and refine your strategies, and continue to refine them over time.

6. Monitor Trends: Monitor the trends in your industry and use them to inform your content and lead generation strategies. Look for new opportunities to engage with your target audience and expand your reach.