What is the difference between a well optimized page and a poorly optimized page as far as a search engine is concerned? Great SEO hopes to accomplish these four things:
- the content should be easy for a search engine to read;
- it should be written for people, not robots;
- proper formatting such as bold and italic text to help improve text;
- the web page should use well structured HTML;
That’s really it! Everything a website needs to be successful (as far as SEO is concerned) can be summed up in those four points.