If your content never changes, you need a blog.

Search engine spiders feed on fresh content, but if your website doesn’t change often there’s no reason for search engines to keep your site high on their result pages.

The solution? A simple blog, updated regularly with relevant content to your subject matter. For best results, I recommend posting fresh content 2-4 times each week.

WordPress Tip: If you’re using WordPress as your CMS, you can write your posts during your downtime and schedule them for future release.

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