Be careful to ensure your content is original.

When you’re looking for a boost to your search engine rankings, the best way to ensure you get great content is to ensure that it’s original content.

Avoid the temptation to copy and paste, or do generic rewrites of popular articles. If you have to quote another article, be sure to include a link  back to that original article to ensure that you get the link juice, as well as the respect of your community.

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